Selling Ads in the West Point Bugle Notes – How Email Marketing Turned Annual Dread to Delight
I’ve been selling ads for the famous annual military book, the West Point Bugle Notes, for at least 16 years (that’s since 1995 or before). Selling ads for this publication has been a thorn in my side since I first accepted the job and, until this year, has been a source of annual dread. This…