Well done search engine optimisation, often called SEO for short, is designed to allow websites to show up in search results when people search for products and services rather than simply company names. The idea is that people looking for things online are able to find a business website without any prior knowledge of the…
The obvious – Give your website a look and feel the will never forget (at least in the next six months, when everything will change again). Users are now more aware of what’s hot and what’s not when it comes to web design. Perhaps, thanks to Apple, our conception of electronic/online/nerdy stuff aesthetics has changed…
The basic purpose of any online presence, whether it’s a website or a blog, is to inform the target audience about a certain event, product or service which could be of their benefit in some or the other way. To accomplish this goal there are two important things, UI or user interface and UX or…
Google and other search engines will store anything you publish or is posted about your company in any website, blog or social network in the world. Depending on the dimensions of your company and the business model – if you have many relations with end-users or not, you will need a certain level of implication…
Forgoing a business Twitter and Facebook account in today’s world is like trying to rake hot coals with your hand – it’s a less than stellar idea. Fortunately many business owners realize this and have gone through the process of putting together some type of online presence. Unfortunately, most of them have absolutely no idea…
Characteristics of A Good Local Search Directory – It will offer you the following: 1. The ability to drive new prospects and customers to you on a continuing basis. 94 million people search online everyday looking for the best deals then they either order or followup with an in store visit or phone call. 2….
Your brand story differentiates you from everyone else. Otherwise, you’re just one more solution for the same old problem that customers can choose from, and usually without a standout differentiator they’ll base their choice on price. Most of the time, you do not want customers to choose you based on price alone. You want them…
Branding is important both for effective online marketing as well as offline promotion of the product or service. Let us see how we, as consumers, identify with a particular brand. The first and foremost component of a brand is the company logo. In recent years, and especially before the age of technology took over all…
Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma. Now to define a good logo design…
Any business needs a name to represent their product or service. It is this name that is recognized and perceived by customers and offers an instant recognition value. So to cut a long story short, the brand is the method for a business to connect with a customer. Subsequently, strong branding has a number of…