The impact of branding on the marketing mix is seen in every aspect of our society. The ability for consumers to identify with your brand and associate it with a product is a powerful tool in marketing. The more you are recognized, the more you will be thought of when the needs for your products…
A Google My Business profile is essential for local online business. It’s free and will enable you to appear in local search results for queries specific to your products or services. Without local SEO, you won’t be appearing on any local map listings in which Google displays search results for the vast majority of local…
Information technology outsourcing involves taking internal IT business functions out of the equation and paying an outside company to manage them. IT outsourcing is done to improve productivity, save money, improve data and system security, and prevent data loss. Outsourcing these processes may range from infrastructure to software development, maintenance, and support. Today IT outsourcing…