Crowdfunding PR and Why it Matters for Campaigns. Crowdfunding campaigns on Kickstarter and Indiegogo have collectively raised over $1 billion dollar for project makers. Each year hundreds of thousands of crowdfunding campaign projects go live. So what does this mean for founders? Increased competition for attention and more noise than ever to try and break…
Local SEO is important for the businesses that have a local presence than a global one. If the business relies on the walk- in traffic rather than ordering online, definitely local SEO should be the first preference. SEO, Search Engine Marketing is a technique through which webmasters try to make your website reach the top…
In the recent years search engine marketing SEO has become a very important tool in the world of online marketing. With several different marketing techniques around to promote products and attract customers, there are several marketing techniques that one could choose to turn to in order to increase traffic to your website. Online marketing SEO…
Remember the days when you used to call a travel agent to book that annual family vacation, your business trips or just a quick get-away? Your favorite travel agent knew you, your preferences and would even call you with that occasional “great deal.” Where is that travel agent today? Well, the traditional travel agent is…
“Go Local”… This new mantra to shop local, buy local and go local, etc. has become a game-changer for the businesses. Eight out of ten consumers use search to find local information that means if your business is not optimized for the local search, your business is missing 80% customers. The local search engine is…
SEO is often considered important for larger businesses, but it is just as important for small businesses that want to increase their reach and grow into successful organisations. SEO is helpful for small businesses in several ways, including allowing them to create websites that perform well and are user-friendly, enhancing search engine rankings and attracting…
A picture speaks a thousand words – the idiom is not new to anyone. It is the reality, which most of us deny accepting, but no matter what, you cannot run away from the fact that visual effects leave a monumental impression than the words or saying. Therefore, when it comes to the branding of…
Brand consulting refers to a specialized professional who deals in popularizing or advertising the brands/company. These specialists are highly concerned in brand marketing including both online and physical. They usually represent their clients to the targeted community so that the positive aspects of the brands can be easily and conveniently highlighted. This kind of activity…
The concept of brand and brand marketing is still the same as it always has been: Get someone to like you, encourage them to buy your stuff and then persuade them to keep buying more of your stuff. The most prevalent factors in achieving brand loyalty have always revolved around the simple things such as…
What You Don’t Know Online Can Hurt You How do you know if you need a local SEO strategy? The critical word in this question is “local.” Do you own a business that draws in customers from zero to 15 miles away? Would potential customers looking for your products and services drive up to ten…