Etymology is the study of the history of words. Words, just like everything else, have a history. They evolve, they change and they come to mean different things to different people. Take the word “Thong” for instance. Not many people would like to see me in a thong…let alone borrow a thong from me. But,…
Unless you are an incredibly well-connected Solopreneur who is making a killing and maybe even turning business away, social media will play a role in your branding and marketing strategies. Each platform has its cohort of devoted users and will be a good fit for some businesses, but maybe less so for others. The platforms…
Late to the party, many small and medium size businesses are discovering Facebook as a tool for promoting and branding themselves. In the past few years, the term “branding” has been a hot business topic, created by the media hype around advertising using social media. But I never fully understood the term “branding”, its implications…
Recruitment practices have undergone a major change in the last couple of years. Social recruiting has become increasingly popular, and in recent years, it has taken center stage, especially for industries with high competition over talent, like tech. Marketers and HR have both been tasked with creating and boosting employer branding on social media and…
The more people see you, the more they’re going to remember you. When you think of it that way, you can automatically see that as people notice you it will build your brand. Some studies say that a new customer needs to be exposed to you at least seven times over a short period of…
No doubt, marketing is incomplete without social media nowadays. It becomes an important part of our journey that leads us the right path to reach the heights. Are you still waiting, whether you should go for it or not? Don’t waste your time, jump on the bandwagon, before you left behind and your competitors will…
In social media marketing brands have to become personal. If this is done, strong brands will be created. Reverse branding is when a customer creates a brand with its own brand. This is critical in creating strong brands. One of the fundamental rules of social marketing is that customers and brand must create relationships with…
Social Media Strategy and Branding: Creating A Brand Through Video Games Powerful brands can be created through a creative video game. The creation of brand in social media must be engaging, it must be fun, it must be visual. Video games are a medium that do this. In social media, customers want to involve themselves…
Being a celebrity is a never ending task. The fame and fortune that come with this status require constant effort to maintain. As a celebrity, it is very important to maintain one’s brand. The brand is what makes people keep talking about you and thus making you a celebrity. As such, a celebrity should maintain…
A world class brand has 8 functions. It is critical to understand these functions to create a world-class brand. In a New Media Age, a marketer must have a solid understanding of branding. Social Media is a god send for a marketer. In order for this great tool to work, a marketer must be able…