It’s a Big Multi-Media World Out There – Creating an Integrated Marketing Plan For Your Brand
Consider these statistics: 104 television channels in the average household. Over 12 million Blackberries used in 2008. Nearly 52 million iPods sold in 2007. More than 53% of Americans watch videos online. Almost 20% of Americans listened to podcasts. [1] Americans are multi-tasking through various media channels. They are listening to iPods while surfing the…