“Go Local”… This new mantra to shop local, buy local and go local, etc. has become a game-changer for the businesses. Eight out of ten consumers use search to find local information that means if your business is not optimized for the local search, your business is missing 80% customers. The local search engine is…
In the past, it has been suggested that offline or traditional marketing is the best way to: Spread your message locally Spread your message to a small targeted group Reach customers for a retail outlet Announce local events/sales Reach prospects not web connected Let’s take a look at #5 on our list. Since 2005 Traditional…
Starting up a small business can be difficult and getting to grips with financing, suppliers and taxation obligations will take more energy than anticipated. Finding the perfect premises is time consuming and can commit you to obligations you don’t feel ready for. If the physical space required by your business is small then consider using…
As a small business owner, you most likely spend quite a large amount of time trying to discern new ways to gain customers. Marketing can be a fun or stressful business. They key is to understand the types of marketing. Instead of sending your marketing budget in many different directions, you can choose a specific…
The Internet has changed buying behaviours to the extent that customers habitually research suppliers of goods of services online long before they seek to make a purchase. In fact, increasingly the actual purchase transaction now occurs completely within the online environment – meaning if you can get the customer to your online space, you have…
Vacation Pay is three weeks for employees who have worked for the same employer for five years. In Ontario, there are certain employment guidelines regarding vacation leave that provides rights to employees for time off with pay. Though there are some job categories that are exempt, most employers must abide by the Employment Standards Act…
Ready to trade in your cell phone and PDA for a Smartphone? Let’s start with the basics… What’s a Smartphone? A Smartphone is your cell phone and PDA (Portable Data Assistant) joined, allowing verbal communication by phone and visual by email and text messaging. Other capabilities include Internet, fax, and data transfers between your office…
As a small business owner, marketing your business can be a full time job. Your small business marketing strategy must have a variety of different angles to allow for the wide diverse population and how people find information these days. The internet alone has changed the face of how you do business, it allows prospects…
Successful small business internet marketing requires search engine optimization, or SEO. SEO is a buzzword that has grown with the internet era. Twenty years ago no one cared about SEO. Now, if you have a website and want to do small business internet marketing, SEO is a huge consideration to a successful internet presence. There…
Facebook is the most incredibly powerful force on the internet and in social networking today. Many individuals don’t realize just how many people are using it regularly and how quickly it continues to grow. It is so much more than some fad, and it is working hard for a lot of local businesses. Regional marketing…