Long

Search Engine Marketing Has Come a Long Way, Baby!

There is a certain magic to how fast things can change and lead to great leaps forward in the Internet world. For example, less than a decade ago, outsourcing a Search Engine Marketing (SEM) agency was prohibitive to small businesses because you had to spend at least $10,000 – $15,000 per month, typically with a…

BigLaw: A Long Investor In The Branding Market

The BigLaw Brand In our age of competition and connectedness, law firms face an unprecedented challenge of branding, and BigLaw – the world’s biggest and most successful law firms – tend to play the long game. For BigLaw to “win”, it must continue to enhance its business brand in order to attract and retain its…


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