Online Reputation Management (ORM) is the process of maintaining a positive reputation of your online presence by minimizing negative comments or information about your company. This is done primarily through the process of Search Engine Optimization and this process helps in Search Engine Marketing and Social Media Marketing. Your business heavily depends on your reputation….
Online Reputation Management have become extremely powerful words as far as brand management and brand promotion are concerned. Today a brand, irrespective of the industry or sector it belongs to, has to set apart a part of their spending’s for online brand promotion and more importantly for steering the brand perception for favorable outcomes. Online…
Google and other search engines will store anything you publish or is posted about your company in any website, blog or social network in the world. Depending on the dimensions of your company and the business model – if you have many relations with end-users or not, you will need a certain level of implication…
Before availing any services or products of a particular company, buyers often first check the reviews online and this is why negative reviews or results on the first page of the SERP can have a terrible impact on your business. It is true that even if you have an impeccable record of the past, the…
Online Reputation Management (ORM) includes monitoring, influencing, managing, and defending the online presence of your company, brand or name. Proactive Reputation Management is where you take active ownership and control of your online presence. Get in the “driver’s seat” and adopt ORM best practices. Take preventative action to manage your online presence before someone has…
Management elements change from time to time. Basic Elements, however, have not changed for a long time. Recently, even these basic elements have been affected due to development of Internet communication. If one has involved in company management, he might have learned that there are 3 important resources of company management. i) People (basically employee,…
Monitoring your brand online is important. You need to be able to keep track of what is being said about your brand, where links are posted and what people think of your product in order to build up and/or maintain a good reputation both online and offline. The internet is so widely used for communication,…
Your Internet presence fuels any perception of your personal brand – whether you like it or not. It doesn’t matter where you fit in an organizational hierarchy either. If you can’t be found on the Internet, how can you compete with others who can? Ultimately, it’s all about having relevant Internet content reinforcing your personal…
If you own a business in today’s modern world, you know that it’s no longer a question of whether you have an online presence or not. It’s now a matter of what that online presence is. You need to know how people perceive your brand and whether that perception matches the one you want established….
Branding is important both for effective online marketing as well as offline promotion of the product or service. Let us see how we, as consumers, identify with a particular brand. The first and foremost component of a brand is the company logo. In recent years, and especially before the age of technology took over all…