Market

Making Your Brand Stand Out in a Tough Market

There are many different ways that you can make sure that your brand stands out among your competitors. You may be doing well in that particular area but there are always other ways that you can differentiate your brand even more for greater and greater success. Consider marketing your brand with videos Depending on how…

BigLaw: A Long Investor In The Branding Market

The BigLaw Brand In our age of competition and connectedness, law firms face an unprecedented challenge of branding, and BigLaw – the world’s biggest and most successful law firms – tend to play the long game. For BigLaw to “win”, it must continue to enhance its business brand in order to attract and retain its…