SEO works for every Internet company. However, if you want to capture the attention of your local market, you need to approach SEO with a different mind-set. The following tips will help you drum up more business on a local level by increasing your rank specifically for that goal. Get close to where you want…
Digital marketing aka internet marketing is no longer limited to having a compelling website, effective online strategies, email marketing or embracing more and more channels to the silos. It is all about integrating all the digital aspects to business marketing. Of course, it will need complete knowledge of the platforms and channels in order to…
Take Your Seasonal Marketing Strategy to the Next Level Whether you’ve recently started a small business or have pivoted your sales tactics for your company because of COVID-19, you’re probably thinking about how to increase holiday sales. It’s approaching fast, and now’s the perfect time to start your seasonal marketing strategy so you can bring…
Is your company brand literally saturating your target markets? Is your company literally everywhere and on the lips of your customers, competition and vendors? Does your competitor sales teams compare themselves to you in sales calls? Well having been a Founder of a Franchise Company, we had saturated our target markets and yes our competitors…
There are many different ways that you can make sure that your brand stands out among your competitors. You may be doing well in that particular area but there are always other ways that you can differentiate your brand even more for greater and greater success. Consider marketing your brand with videos Depending on how…
The BigLaw Brand In our age of competition and connectedness, law firms face an unprecedented challenge of branding, and BigLaw – the world’s biggest and most successful law firms – tend to play the long game. For BigLaw to “win”, it must continue to enhance its business brand in order to attract and retain its…