There’s a new program out there called “Power 3 Marketing” developed by David Bocock and Jennifer Ledbetter. Many people know Jennifer as “PotPieGirl”. The program’s stated purpose is “Bringing the power of online marketing to local offline markets” according to their web site. It is probably true that most of the people who try to…
If you’ve made it here, you must be looking for more about small business marketing. Well, you’ve come to the right place. Most business owners don’t know how to promote their business the right way. That’s why I wanted to write this for you today. Let me try and help you with your small business…
2 seconds after Halloween it seems that all the retail stores put up their Christmas decorations – trying to capture as much of the Holiday market as possible. Typical ways that retail stores use to capitalize on the holidays include extended hours and sales. This is all well and good. Today I want to give…
If you are the owner or manager of a new business, it is important to make potential customers aware of your products or services. There are various strategies and techniques you can use for marketing small business start-ups, it is essential to analyze various factors in full before drawing up a final plan. There are…
Marketing your business is important. There is no point in having the best business in the world if no one knows you exist. If you have no customers, then there is no quicker way for your business to go bankrupt. Marketing is no longer as simple as putting an ad on the radio, in the…
IPT Ltd recently released some survey results that proved very interesting reading. They asked the public what they considered to be the most effective marketing medium. There were no surprises to see that TV came first with 37%, but a surprising second was email, which came in at 32%! Which approach do you think will…
Estate Agents have nailed their formula for success on the head: ‘location, location, location’. If you don’t happen to be in the estate agency business, what would be your formula for success? What should you be looking for to create the best conditions for your business to thrive? Have you heard of the marketing mix…
There are many marketing strategies that can be used for a small business which will provide maximum success for any online business. Many small businesses have a huge advantage with the Internet because they have access to a wide variety of tools and many resources to become successful Internet marketers. However, knowing which marketing strategies…
In recent years, business has shifted to being conducted in a large part online. With millions of consumers using the web, there are vast opportunities for small businesses to make a mark on the web. Using strategies such as local online marketing and advertising campaigns, search engine optimization, etc. (the same tactics used by large…
4 Essential Business Marketing Budget Tips I know, I know: we haven’t even reached Halloween yet, let alone the holidays. But stay with me. Because if you’re a fellow entrepreneur, now is the time to start thinking about your business goals for 2022. Business goals start with marketing. And marketing starts with a plan. Start…