The word branding is not a relatively new business concept. More than three decades ago, marketing expert Michael J Baker wrote an introductory text on the importance of brands and branding. What is new is the degree of attention and sophistication it has gotten the world over in recent years. Maybe this has to do…
The African Capital Alliance (ACA), a private equity fund manager in western Africa, announced the raising of $200 million from investors in July last year. The third installment of the Capital Alliance Private Equity (CAPE) fund will target important sectors such as power, oil and gas, communications and financial services in Nigeria and across the…
Nigeria has had a tumultuous history, marked by decades of virulent political and civilian strife since its independence in 1960. The oil boom of the ’70s brought windfall profits to the emerging state, but corruption and gross mismanagement blighted economic indicators and rendered the vast majority of its population destitute. A reforms process initiated after…
Business or Management Consulting is the practice of helping organizations solve problems so as to improve their efficiency, effectiveness and productivity. It is a global business worth hundreds of billions of dollars. Wherever businesses exist, there is a need for Business Consultants. This is also true for Nigeria, Africa’s most populous nation with a population…