According to studies, humans have an attention span of merely 8 seconds. Therefore, businesses have only a few seconds to keep visitors on their website. When this is not achieved, chances are, visitors will leave the web page then move on to the next website. A website, which is well designed, is the key to…
If you find yourself looking for a job or a change in career, then you need to make the numbers work for you. In today’s economy- and technology-driven world, you need to give yourself the best possible chance of finding a job and you can do that by learning more about the way in which…
There has been much debating in recent years over the benefits of creating websites for small businesses. Some have argued that websites are an unnecessary extravagance for the small business owner. There is no denying that many websites fail to make an impact in today’s competitive online marketplace. However, this failure is typically due to…
Many people are familiar with the marketing term brand management – an application of marketing techniques to a specific line of products or service. Large corporations like Coca Cola, Nike and Toyota are masters at branding. These corporations are known across the globe and their names are synonymous with terms like valuable, reliable and quality….
I visited the venue of the “Getting Nigerian Businesses Online”(GNBO) 5 day event (at Grandeur Events Centre at Billings way, Oregun) on day 2 – Tuesday 1st November 2011 – and was intrigued by the turnout of Nigerian business owners to take advantage of the offer: Everybody loves freebies! Due to other commitments, I did…
Ever felt that your website is not getting enough amount of traffic? Or you have visitors but they are not actually turning into paying customers. It is because you have only made an upright website but haven’t worked enough on the UX and UI elements for making the visitors turned to buyers. Experts in the…
A school brand can start off as an intangible positive image that attracts the public to enrol their children there. An example is the perceived high teaching standards or an impressive list of sporting achievements. Many school administrators do not take a structured approach in developing the school brand and assume that through word of…
A search engine optimization company can create a campaign to bring you new, targeted leads, and raise your company’s online profile, all while keeping in line with your branding strategy. However, you will find that in order to get quality results that last, significant changes will need to be made to your website, from the…
Over and over I hear consulting clients tell me that they can’t get their personal training business to grow. They are stuck at certain level of success with their bootcamps and they can’t figure out why. Their service is higher quality and they provide more personal attention than bigger box companies. So what are they…
In today’s world, trade and services are facing huge challenges as several organizations are entering into the competition. The market of business has become quite competitive nowadays. Today, whether the business is big or small, the marketing always matters. In this world of advanced technology, the owners choose online marketing rather traditional marketing because it…