Digital marketing aka internet marketing is no longer limited to having a compelling website, effective online strategies, email marketing or embracing more and more channels to the silos. It is all about integrating all the digital aspects to business marketing. Of course, it will need complete knowledge of the platforms and channels in order to…
If you’re conservative then you probably haven’t really taken your travel business online yet. Of course, you may beg to differ since you have your own business site complete with a booking engine as well, but you haven’t really been there and done that if you don’t have a presence on the social scene online….
Attraction marketing simply put is a technique which allows the customer to see what your offering them and how it will benefit them before they make any purchase. It’s a technique which gives content to the buyer before they make a purchase and shows them the value of your service or offer. Thus attracting people…
Social networking has given a growth to personal branding ten years after it was first mentioned by Tom Peter. Although, the concept of personal branding was first introduced in 1937, it was not taken seriously. However, the phenomenal growth of the internet and more recently that of social networks has made everyone think about personal…
Branding ones business, products, and or services can be one of the most profitable portions of an advertising campaign. Branding is simply the symbolic embodiment of your product via a logo, font, color scheme, sound, or symbol. The purpose is simply to convey your message and bring to mind your product at a single glance…
Earlier people used to spend money for advertisements on newspaper or on tv ads. Even right now that strategy is on live but it consumes large volume of money. To find alternatives for the promotion of the business, technical minds found an option called online classifieds. What is Online Classifieds? The mass volume of people…
Essentially, a brand is how your audience and customers think of your business and what it represents to them. It’s a feeling more than a logo or name. Knowing this means you need to really think about how you leave your audience feeling when they think of your brand. 1. Define Your Brand To define…
Whether it’s increasing sales, generating more traffic, promoting your brand awareness or conveying a message/information. Whatever your goals it is important that your website and marketing strategy work towards achieving these goals. Every business is different, with their own strengths and weaknesses. We don’t believe in an out-of-the box approach to websites or online marketing….
Marketing campaigns should always start with a communication concept: a conceptual premise and framework that attracts attention and engages an audience in a way that penetrates each viewer’s mind, and captures the audience’s collective consciousness. It is the foundation of your brand story. Developing an appropriate communication concept is the first step in creating your…
Do you sign your blog posts? Does your name appear anywhere on most of your blog posts? This question came up recently in a discussion about how writers create a platform upon which they can sell their books. Are you recognized as a writer? For instance, I write the majority of my blog posts, even…