Practically every newspaper in the United States is facing a crisis right now – paid print subscribers are bailing left and right, classified ad revenue is a thing of the past, and it’s proving harder than anyone thought possible to effectively make money from online advertising. The truth is that in a world where information…
Your online “brand” is important because it differentiates you from all your competitors by defining your online presence. It is multifaceted as it allows your products or services stand out and be seen so consumers can identify and choose your product. Your “Brand” should convey the look, feeling, taste, sound and quality of what you…
Personal Branding is the art of attracting and keeping more opportunities by actively shaping public perception. You can control the way you’re perceived by the community you serve. Oprah, Tiger, Madonna – they realized early that talent alone would not take them to the top of their fields. So they created and promoted unique Personal…
I love IKEA. No, I’m not a big fan of the Swedish meatballs, and I don’t particularly care for putting furniture together. But the store is way cool. I wish there was one closer to where I live, but getting there is a day trip. When I lived in Los Angeles, we’d go to the…
Before I begin writing this article, I’d like to say that most artists and musicians are sometimes intimidated with the word BRAND. A lot, or even most, have no idea what it means or what it is, and most importantly how crucial it can be to setting themself apart from all of the thousands of…