online marketing

Website Keyword Relevance in Creating Site Structure

Keywords with their lofty scale of valor, are aptly the test of your website relevance to the web world.  But these seemingly innocent icons have a lesser known stature as esteemed, as their basic role on structuring your website. Some keyword basics Most known for their essential role of your being found on the web,…

Climbing Up The Ladder In 2017

Ways to keep booming your business and brag about it in the social and print media. How often do you get a chance to share the good work you do? Perhaps, at an in-person meeting with a colleague, or a telephonic discussion and an email to a business partner. We decided to tread the other…

Types of Corporate Branding and What to Consider to Grow Your Business

For companies who are looking to grow within a difficult and competitive environment, it’s imperative that you take your corporate branding seriously, ensuring you are unique and stand out, appealing to your target audience and grabbing their attention. One of the most important corporate branding solutions you have to pay close attention to is your…

Why You Need a Website

24 hours per day Your website runs 24/7 and 365 days a year without any supervision. If you have the website, you can always be there for your customers. You can provide both prospective and regular customers the convenience of reviewing your products and services when your store or office is closed. Online brochure Companies…

Using Images In Your Website: What You Need To Know

Best Practices For Using Photos and Graphics in web Design Let’s update the old cliche. If a photo is worth a thousand words, then a digital photo, on your website, is worth a thousand clicks. That’s because using images in website design is one of the simplest things you can do to make your website…

Is There Passion Behind Your Brand?

Do you create from the inside out or the outside in? That question applies as much to designing a space as it does to creating your brand because the answer to both is the same. You should build from the inside out. But, like many of our clients who make the mistake of choosing the…

Article Writing About Your Hobby For Free Targeted Traffic To Your Website And Branding Of Yourself

If you have included your hobby in your website you should do something to get traffic to your site. Traffic isn’t just traffic. You should go for targeted traffic, meaning traffic of visitors to your site who are really interested in the same hobby as yourself. By writing articles about aspects of your hobby you…

Term Called ‘Expensive Keywords’

After 3 weeks of website hosting, I have familiarised myself with some of the technical terms used by webmasters world wide. Some of the terms are: 1. SEO (search engine optimisation) 2. Outbound inbound links, backlinks 3. Website submission, blogroll, social booking marking, link scheme 4. Direct/Referal/SearchEngine traffic, paid traffic 5. PPC (pay per click),…

Ararat Works