In today’s world it is far too easy to be ignorant of your online reputation. It is even easier for it to instantly vaporize and let someone tear it into a barely recognizable brand that you will fess up to being involved with. Every blog, community site, customer review, or competitor has hundreds of different…
In the process of building your company’s online brand, you’re going to have to deal with a veritable ton of information. We have discussed how the practice of Web Analytics can quantify all manner of data such as number of users, the location of visitors, and changes over time, all intended to allow you to…
Using content online is not only great for gaining exposure and increasing your credibility but it can also be used for building brands as well. Developing a unique online brand is important due to the competitive edge it can give you if done properly. Consistently publishing content is a very effective way to create and…
You know, as a former Franchisor, I almost feel as if I could teach a class on branding. Still, in the Internet age it’s a whole different ballgame, it’s not like the “old world” at all. Business moves at the speed of thought, and now social networking algorithms are predicting those thoughts in advance. Do…
So you’ve just got your amazing new website designed. What now? How do you get your target market/audience to explore your new online business home? The answer? Online Marketing. Online Marketing, also known as internet marketing, is the art of using various techniques and methods to advertise and sell products or services via the internet….
I know that for some new entrepreneurs, ‘branding’ can be a scary word. The ‘big guys’ spend millions on their branding efforts, so how can you possibly compete? In a word – consistency. You compete with consistency in your branding. I promise – a strong focused brand will attract the perfect customers to you like…
In today’s fast paced digital arena, where technology has played a significant role to bring excellence in each and every work domain. Custom website development is yet another precious contribution of our technological innovations, which has certainly bridged the gap between the products and their consumers. Nowadays, it is not only limited for displaying your…
Looking to set up a business or are you already an established but looking to increase your presence online? First and foremost requirement for this is to get a website for your business. A website should tell about the work of your enterprise and should be easy and user friendly with no technical glitches. To…
What is the first thought when you hear digital footprint? Many things may come to mind, however a digital footprint can be described as “one’s overall impact, impression, or effect as manifested on the Internet; online presence or visibility, as of a person or company”. By definition this helps to understand that this is similar…