Whether it’s increasing sales, generating more traffic, promoting your brand awareness or conveying a message/information. Whatever your goals it is important that your website and marketing strategy work towards achieving these goals. Every business is different, with their own strengths and weaknesses. We don’t believe in an out-of-the box approach to websites or online marketing….
As an entrepreneur or business owner, it is vital that you have an online presence so that you can build your brand online more effectively. There are plenty of web tools that you can use to do so and they are not as difficult to utilize as you may think. In fact, it’s essential that…
A Right PR Strategy Goes A Long Way Companies are scrambling to get a foothold in this ever so competitive market. PR managers of organizations and businesses have a herculean task at their hands. Given the constant changing online behavior of consumers, the PR industry has to be quick in their analysis of the market…
Over 90% of consumers now search online before buying something. Approximately 40% of searches result in offline purchases locally. These are important facts to realize if you’re a business owner. It doesn’t matter what kind of business you have – you can benefit from online marketing. With online marketing you can: Control the Buzz Whether…
If you own a business in today’s modern world, you know that it’s no longer a question of whether you have an online presence or not. It’s now a matter of what that online presence is. You need to know how people perceive your brand and whether that perception matches the one you want established….
If you are starting an online home business, than article marketing is something that you seriously need to consider. Article marketing? What is that? Article marketing is basically you writing and submitting highly informative articles to multiple article directory websites. What this does is provide your target audience with useful information to help them solve…
More and more small businesses today are using online business directories to their benefit. If you run a small business, you likely spend a great deal of your time thinking about your marketing plan. online business directories can be a great addition to your current small business marketing strategy. Those sites can help your small…
In most circumstances, your squeeze page (or opt-in page) should be a standalone page. When a visitor clicks on your site, they should have no option other than to sign up for your offer. That is the single, primary purpose of a squeeze page. This rule applies well to individual clients. But, if you want…
Online Marketing takes on many guises and strategies. A website will be launched and then the question will be asked :”if you build it, will they come??”. Hence the initial task facing you is to optimise your website so that the major search engines will both find it, and, upon finding it, assign a certain…
Getting your name out there can be a struggle as you strive to get better rankings, have a more usable website and keep on top of social networking. However, personal branding can be damaging too, as it encourages people to delve deeper into your personal online life. Managing your presence on the Internet so it shows a…