I think we can all agree that these days are tough times to start an online business. Some say the economic crisis is over. It may be, but it doesn’t change the fact that consumers and investors are still reeling from the effects of it. But if you already have an existing local business, then…
Online Reputation Management have become extremely powerful words as far as brand management and brand promotion are concerned. Today a brand, irrespective of the industry or sector it belongs to, has to set apart a part of their spending’s for online brand promotion and more importantly for steering the brand perception for favorable outcomes. Online…
There are many ways to promote your business on the internet without having to spend tons of cash on advertising. You may not have wads of cash when you are starting out your business venture, but with a little bit of creativity you can still effectively advertise your products and services online. Before the advent…
A great idea can hit you anywhere. It can wake you at 2:00 a.m., so compelling that you jump out of bed, put on a pot of coffee, and begin outlining your business plan. Remember, though, in the heady rush of dreaming up the business, to build a launching pad for it. In other words,…
How smart companies use images to boost their online presence You might think for an agency that does so much web design and blogging, we’re just writing and geeking out on code all day. And that’s partly true – we do do a lot of writing and custom coding. But part of being a good…
How can you get to the Top of Google, front page on the Search Engine? Keyword Branding, Recognition of your website and online business with keyword marketing is the most effective search engine marketing. Keyword Marketing offers your Article Marketing an opportunity to get you noticed for HOT topic words before the competition. When you…
Years ago, the only method a business could use to advertise was what we now call offline marketing. This included placing ads in the local newspaper, being listed in the phone book, passing out flyers and distributing business cards. Thankfully technology has progressed and we now can reach millions directly from our computer. There are…
Business directories like the Yellow Pages have been around for many years, and for most of that time were the quickest and easiest way to find a specific business, product or service in your local area. However, old-fashioned print directories have some disadvantages when compared with online business directories: 1. People are using the Internet…
With all the changes the internet has been through in just the last 5 years, trying to find a strategy to maximize your advertising dollar can be a desperately confusing prospect. With new technologies including broadband, the strategy of advertising has now shifted off the grid from where it used to be with banner ads…
If you are a small business owner offering products and services to your community you understand the importance of effective marketing strategies and lead generation programs. While many years ago media advertising including posting ads in the local newspaper, billboards and radio announcements were seen as effective marketing methods, the Internet has changed the way…