Today people are looking for more control over their lives. Creating a truly unique asset that can be branded and marketed becomes essential. What we are here to discuss and decode is how does one unlock this ability. It is through a process called personal branding, first defined by Tom Peters in his article “The…
Many people are familiar with the marketing term brand management – an application of marketing techniques to a specific line of products or service. Large corporations like Coca Cola, Nike and Toyota are masters at branding. These corporations are known across the globe and their names are synonymous with terms like valuable, reliable and quality….
Over and over I hear consulting clients tell me that they can’t get their personal training business to grow. They are stuck at certain level of success with their bootcamps and they can’t figure out why. Their service is higher quality and they provide more personal attention than bigger box companies. So what are they…
The Top 100 brands have a total value of $2.04 trillion. Does that sound like a big deal to you? Yeah it sounds that way to me too. Let’s take a look at the top 4 brands in the world as ranked by total value. 1. Google 2. IBM 3. Apple 4. Microsoft I don’t…
Your Internet presence fuels any perception of your personal brand – whether you like it or not. It doesn’t matter where you fit in an organizational hierarchy either. If you can’t be found on the Internet, how can you compete with others who can? Ultimately, it’s all about having relevant Internet content reinforcing your personal…
The internet has sparked a trend called ‘Personal Branding’. Branding identifies and differentiates you, your business, and your products and services so you stand out from the crowd, get noticed – and get hired. Personal Branding can be the most powerful tool for success in your self-marketing toolkit.It involves identifying your key strengths and expertise,…
Social networking has given a growth to personal branding ten years after it was first mentioned by Tom Peter. Although, the concept of personal branding was first introduced in 1937, it was not taken seriously. However, the phenomenal growth of the internet and more recently that of social networks has made everyone think about personal…
What do you think when you hear the slogan “MakeMoneyToday”? People get a vision that what is ahead has something to do with making money and it will happen somewhat soon. Branding this type of slogan is not easy but can be done with some patience and correct steps in the beginning. Here are the…
Can you move your vehicle from one point to another if you don’t know how to drive it? Definitely not! The vehicle will be immobile until you either learn how to drive it or hire a driver to drive it for you. So this scenario may be likened to that in the internet marketing world….
As the name suggests, personal branding refers to the practice of applying branding to an individual. It is a unique way of evoking trust and loyalty within the customers. By undertaking efforts in the online and offline realms, one may implement this marketing strategy for enhancing visibility, attracting traffic, and generating revenue for the organization….