Online Reputation Management (ORM) is the process of maintaining a positive reputation of your online presence by minimizing negative comments or information about your company. This is done primarily through the process of Search Engine Optimization and this process helps in Search Engine Marketing and Social Media Marketing. Your business heavily depends on your reputation….
Online Reputation Management have become extremely powerful words as far as brand management and brand promotion are concerned. Today a brand, irrespective of the industry or sector it belongs to, has to set apart a part of their spending’s for online brand promotion and more importantly for steering the brand perception for favorable outcomes. Online…
The days where people use a paper based local business directory such as Yellow Pages to search for a local business are numbered. Potential customers of all ages are much more likely to switch on their computer and key in a search engine query on Google or Bing for example. To help businesses meet this…
Internet marketing has influenced the attitude of people in promotional aspects of their business. Social media has strongly invaded life, changing the concept of promotion itself. No longer does advertising alone work. Advertising seems to play a less significant role in promoting business. Online marketing to promote your business is now seen as an investment….
Before availing any services or products of a particular company, buyers often first check the reviews online and this is why negative reviews or results on the first page of the SERP can have a terrible impact on your business. It is true that even if you have an impeccable record of the past, the…
Online Reputation Management (ORM) includes monitoring, influencing, managing, and defending the online presence of your company, brand or name. Proactive Reputation Management is where you take active ownership and control of your online presence. Get in the “driver’s seat” and adopt ORM best practices. Take preventative action to manage your online presence before someone has…
A Right PR Strategy Goes A Long Way Companies are scrambling to get a foothold in this ever so competitive market. PR managers of organizations and businesses have a herculean task at their hands. Given the constant changing online behavior of consumers, the PR industry has to be quick in their analysis of the market…
If you own a business in today’s modern world, you know that it’s no longer a question of whether you have an online presence or not. It’s now a matter of what that online presence is. You need to know how people perceive your brand and whether that perception matches the one you want established….
In today’s world it is far too easy to be ignorant of your online reputation. It is even easier for it to instantly vaporize and let someone tear it into a barely recognizable brand that you will fess up to being involved with. Every blog, community site, customer review, or competitor has hundreds of different…
Online directories can be quite beneficial for startups and small business firms. Business owners just need to understand how online business directories work. Online directories are site submission services which allow businesses’ sites to be added to particular categories where the websites become easy for interested visitors to search. Web directories and their importance Online…