Ethics and morality used to be used interchangeable in business. I do not believe this can or should be the current practice. Many businesses, including the DSA – Direct Sales Association have defined a Code of Ethics. Those business ethics basically say be forthcoming and not deceptive, don’t use false claims, etc.; pretty cut and…
Like most car dealerships, Maroone Honda of Hollywood, Fla., wanted to drive more business to its showroom floor. So the dealer added a catchy, easy-to-remember phone number to its ongoing print and radio ad campaign. Maroone was soon flooded with a thousand additional phone calls from prospective buyers each month and enough additional sales to…
Whether or not an e-business maintains a brick-and-mortar presence has not influence on the importance of developing a strong and versatile offline marketing strategy. These are the traditional promotions that have served business well for hundreds of years ranging from flyers and print ads to demographic targeted mailers and business cards. Many clients that invest…
Doing business online vs. offline are most definitely different, yet there is a fundamental similarity that is required for a thriving business. That similarity is trust. It is important for your customers to feel comfortable with you and to trust you. Once you have gained the trust of your buyers, the sale becomes easy. When…
To completely harness the opportunity that Local search can provide, a business owner must approach with realistic expectations. Despite the fact that local search is becoming necessarily to business, business owners must understand that if their product or service is not largely in demand online, there may not be much of an opportunity. Although certain…