According to BusinessWeek, 55% of consumers used a search engine to find out about a local business in 2005. That number is expected to increase significantly this year and next. I’m not a bit surprised. I’ve been saying for some time that local search will grow. And I mean it. The writing is on the,…
What is Local Search? Before talking about why you need Local Search let’s define it. According to Wikipedia, Local Search is the use of Search Sites by people searching for local businesses. The search is geographically constrained by adding a location word such as city and state, or zip code. Wikipedia goes on to say…
Digital marketing or online marketing as it is popularly known is a tool to carry on marketing for our product online. Direct email marketing, search engine optimization and search engine marketing are few of the tools which come under this category. They are becoming more and more common in the online world. It is a…
13 Strategies to SEO Optimize Your Local Business Website If you run a store-front business or offer a service that is within a specific local-based geographic area, then you will want to focus your marketing efforts on getting in front of local traffic. Since many marketing initiatives are of a more global nature that don’t…
Local SEO is defined as that online marketing activity that allows local businesses to promote their services to local customers at that exact point in time when they are searching for your type of business. It is said that four out of five people use the internet on their smartphones for local information. In order…
Do you have a website? Is it visible on top of the Google? No, have you tried your level best, but not happy with the results? If your competitors are giving you the hard time and you want to beat them, here are a few tips that you need to implement, into your strategy to…
One of the challenges facing small, local business websites is being found amongst the myriad of competitors both locally and nationally when visitors search for them using the search engines. Local search may be the answer to the small businesses problem. If you haven’t noticed, “Google Local” lists three companies BEFORE the number one organic…