Historically, small businesses have been slower in adapting to content marketing methods and / or strategies that are utilize by corporate marketers. However, as (SEO) Search Engine Optimization practices have evolved considerably in the last couple of years – it’s become more than obvious that small businesses need to add eBooks, comparison guides and how-tos,…
Today, cash doesn’t rule the economy anymore. Instead, people use credit cards to make and receive payments. Nowadays, people use their credit cards to pay for a cup of coffee at a restaurant or coffee shop. So, you may lose a lot of customers if you are still receiving payments in cash only. In this…
Everything seems to be rising these days including cost for advertising. Advertising sometimes can be too much for the budget of local and small businesses. Yet, your business cannot exist without any advertising strategy that will get the word out. Your sales depend on to what extent your ads have reached your target audience. Putting…
Everyone wants their company to Rank #1 in Google (or as close as humanly possible). What if you sell products or services LOCALLY? Would you want to field phone calls from a thousand miles (or more) away from your target demographic area? Would it do you much good to rank in Oklahoma if you only…
Take Your Seasonal Marketing Strategy to the Next Level Whether you’ve recently started a small business or have pivoted your sales tactics for your company because of COVID-19, you’re probably thinking about how to increase holiday sales. It’s approaching fast, and now’s the perfect time to start your seasonal marketing strategy so you can bring…
Remember in junior high school when you wanted to be like all the other kids, especially the popular ones. You may have done everything you could to be just like them because being different meant potentially being ostracized. Fast forward to adulthood. If you want to stand out as a small business owner you need…
Many small local businesses are struggling to reach more customers and increase their sales. Business owners are trying all the low-cost possible ways to market their business. In today’s digital world, one of the best ways to promote a business is to have a web presence. We can’t deny that internet searching has become the…
Every builder has been there. You visit a big box store to purchase an item for a few dollars less than your local construction supply store. It breaks immediately or is deficient in some way and you want to return it. This is where the headache begins. Often lines are very long at the customer…
All of us know about Amazon. This is one of the biggest online stores in the world. Another name in the category of online stores is Alibaba, owned by a Chinese, Jack Ma. Most of the time we see these two names in search results when we look for a consumer product on the internet….
When talking about business related issues, solutions, and technologies, you will almost always group businesses as small and large. While the separation is there, it won’t be wrong to say that in a modern where digital technologies prevail, it should not be a problem for small businesses to compete with large ones. The large corporations…