If you are the owner or manager of a new business, it is important to make potential customers aware of your products or services. There are various strategies and techniques you can use for marketing small business start-ups, it is essential to analyze various factors in full before drawing up a final plan. There are…
IPT Ltd recently released some survey results that proved very interesting reading. They asked the public what they considered to be the most effective marketing medium. There were no surprises to see that TV came first with 37%, but a surprising second was email, which came in at 32%! Which approach do you think will…
When you are the owner of a small business, there are times when the scale of bigger companies can overwhelm you. At these times, you may wonder what you have that will make potential customers pick your brand over another. This particular factor is a business differentiator, and it helps consumers in the market identify…
There are many marketing strategies that can be used for a small business which will provide maximum success for any online business. Many small businesses have a huge advantage with the Internet because they have access to a wide variety of tools and many resources to become successful Internet marketers. However, knowing which marketing strategies…
In recent years, business has shifted to being conducted in a large part online. With millions of consumers using the web, there are vast opportunities for small businesses to make a mark on the web. Using strategies such as local online marketing and advertising campaigns, search engine optimization, etc. (the same tactics used by large…
Bowling is a sport enjoyed by millions worldwide. Like many businesses in past few years bowling alleys have been hurt by our nation’s economic downturn. It is imperative for small town bowling alley owners and managers to properly market themselves and update their amenities in order to stay profitable. It is not enough for a…
Though DSL and Cable internet connection are ubiquitous is cities, broadband internet connection has not penetrated the rural and far flung areas. That does not mean there is no demand for high speed internet connection in those areas. The only broadband option available in those areas is satellite internet. Cost has been a major factor…
The ‘Change Curve’ is a helpful tool for small businesses to understand the stages of personal transition each employee undergoes. Kubler Ross developed this model to explain the grieving process (Shock and Denial, Anger and Fear, Acceptance and Commitment). This model helps small business owners predict how employees will react to a change, and advises…
Do you have a blog for your small business? If so, great – keep your blog updated with fresh and quality content. If you don’t, here are 5 benefits of having a blog for your business. 1. You can communicate with your clients and/or potential clients. By blogging regularly, you can develop relationships with people…
Small business owners are often stuck in a tough place when it comes to their advertising. Either they design their own ads or they rely on advertising salespeople to have their company’s “art department” create the ad for them. And, unfortunately, the resulting ads are frequently not effective. Why? Either they have something missing or…