Choosing the right web design company is crucial for your small business. You need to do enough research before you choose a web design company, because a well structured website that has a good design and layout attracts, engages and retains visitors; whereas a poorly designed website can drive away your prospective customers. Therefore, you…
Most small online Brick & Mortar businesses can do okay for themselves without an Internet presence. I mean why not. There’s word of mouth and thousands of people probably pass by your place of business every single day. As a professional Internet Marketing Consultant, you might be wondering why I would make a comment like…
Any sound small business marketing strategy for growing your company should establish an online and offline presence. This article provides some marketing strategies for you to use. Offline Attraction Strategies Local community involvement – Make sure you know the people in town. Can you help them solve their problems better? It’s important to make a…
Plenty of small businesses follow tips that cost less and are technology savvy. These multimedia tools to manage, promote and market their business, reduce expenses and increase their revenues. These tools can be easily accessed, user friendly and cheap or even free. Google it Google offers so many free services that can help small businesses….
The use of the Yellow Pages is now considered an outdated approach to attract prospective clients. These days, it’s getting your business online and making it more visible that proves to be the more effective mean to do it. And it makes sense considering the fact that around 82% of the world’s population are now…
Essentially, a brand is how your audience and customers think of your business and what it represents to them. It’s a feeling more than a logo or name. Knowing this means you need to really think about how you leave your audience feeling when they think of your brand. 1. Define Your Brand To define…
1. Increases Brand Awareness Given that video content attracts internet users more than any other kind of content in the world of marketing, you can be sure that getting your content right can be beneficial to your business. Once you’ve coupled the right video content with an effective marketing strategy, you can be sure that…
Many small business owners struggle with obtaining business finance, and there is absolutely nothing unusual about this. Getting a business loan for small businesses, such as retailers, restaurants, garages and so on, is not as simple as one would think from the bank. This is not to say however, that getting a business loan is…
One of the key mistakes small businesses make when creating an online presence is trying to do it all themselves, says Jeff Fisher, a graphic designer with 30 years experience, and author of two books on graphic design. Fisher also is a member of the advisory boards for How Magazine, UCDA Designer Magazine and the…