The other day, I was talking to a group of folks who had set up a tourist committee for our local region. Their job was to get people from other regions to come in and spend their money, enjoy the sights and things to do. There are many activities in our area, and it does…
I know that for some new entrepreneurs, ‘branding’ can be a scary word. The ‘big guys’ spend millions on their branding efforts, so how can you possibly compete? In a word – consistency. You compete with consistency in your branding. I promise – a strong focused brand will attract the perfect customers to you like…
Every builder has been there. You visit a big box store to purchase an item for a few dollars less than your local construction supply store. It breaks immediately or is deficient in some way and you want to return it. This is where the headache begins. Often lines are very long at the customer…