Using marketing automation software allows you to take your current efforts in direct marketing up a few notches. It gives you a medium to reach out to customers at each step of the customer lifecycle. This has been proven to be one of the most effective ways to use marketing automation. It is also the…
A discussion about branding is generally not a conversation anticipated with excitement. If you’re a marketing type it can be characterized as maybe interesting. But, promising most people an indepth discussion on the subject of wine branding; heck, we might have no one accepting an invitation to our dinner party. In reality, creating a brand…
If you’re in business and Social Media is not part of your marketing mix, then you are missing out on a huge opportunity. But as with most things in life, if it’s not done properly, you can waste a lot of time, effort and possibly money and be frustrated by the lack of results. With…
I don’t think there is a Small Business owner or Brand Manager alive who wouldn’t jump at the chance to have their product or service endorsed by a celebrity personality. Instant exposure, massive Brand awareness, and a flood of new customers and revenue are the dream! The reality however is not quite as idealistic. Celebrity…
There is no doubt that the fastest way to build a network marketing organization is to understand exactly what MLM attraction marketing is. In this article you will learn the three cardinal “rookie mistakes” that people make when they are trying to integrate MLM attraction marketing into their system. MLM attraction marketing is nothing more…
This is a content of my Advertising 4.0, so I pick up the key difference to talk it. The brand promotion team, which covering products, local brands, Party brands, etc. has its main characteristics as I said before, it is a front and fashionable team mainly analyzes the current problems, find out the countermeasures to…
“So what’s with Twitter?” “What’s all this social media stuff all about anyway?” “I know I should be thinking about it, but I don’t know exactly what I should be doing about it.” I do a lot of speaking engagements about digital branding and social media, and I get asked about social media A LOT….
Social bookmarking is becoming one of the most popular ways to attract traffic to your website or online business. With hundreds of different social sites online some will work better for you than others. Most social sites are free and easy to join and can really make a difference to branding your business name online….
Recently I had the opportunity to speak to a group of people from a large accounting and tax consultancy firm. They were reading The 10Ks of Personal Branding: (K)reate a Better You, authored by Kaplan Mobray. They sent me a copy before the meeting and wanted me to talk about the book and personal branding…
You may have noticed that there’s been a bit of an explosion around the subject of social media of late. Companies are clambering around trying to work out how to harness the power of this relatively new marketing phenomenon, and it seems this has spread to the design and architecture world. I’m regularly asked for…