Marketing is about telling stories, and telling interesting ones that people want to listen. If you know how to tell stories, and tell it effectively in Facebook and online, people will be attached to you and your story, which results to branding, long-term affinity and engagement. This will then translate to dollars and cents. People…
Do you engage in restaurant social media marketing efforts? How much do you think about what could go right or wrong? While social media can be a great promotional tool, the downside comes down to one concept: reputation management. As a recent article in Hospitality Technology points out, customers in today’s social media-obsessed world are…
Social Media Automation is an important aspect of your digital marketing strategy. Admit it, your time is never enough to do everything that you need to do in order to grow your business. As many experienced entrepreneurs will say, you should focus on the 20% tasks that will generate 80% results. In marketing, there are…
Social media is evolving at the speed of light. We have only had a glimpse of what potential it may eventually have to marketers and public relations professionals. Twitter just recently added the ability to create lists to organize the torrents of data available. This will have an impact on the industry in ways that…
Both paid search and social media have been steadily incorporated into many business strategies, but if you have not integrated these two powerful marketing tools, you may find you are missing out on a huge opportunity. In as much as the return-on-investment, conversion-obsessed world of paid searches can seem a world away from the viral…
Pinterest, while initially visited by young middle-class Americans, is quickly expanding its membership. Although numbers haven’t been released by Pinterest, ComScore reported that 13.76 million people worldwide visited the site in January 2012. Not a number to be disregarded and irrelevant! For Pinterest to work and benefit B2B campaigns, creativity and relevant audience need to…
The overall objectives of a web and social media marketing software platform and services are; Public relation, brand visibility and brand awareness – spread news and important information about your business, brand or products to a broad(er) audience who are likely to share it to their own networks. Brand consistency throughout your online web and…
Differentiation is created when two “friends” have a “conversation”. Differentiation is the defining your product so strongly in the minds of your customers that they pick your product off the shelf without thinking of it. Differentiation is a critical element in creating world class, pre-eminent brands in the social media age. Differentiation is a strategy…
I have been an active internet user and have recently launched an online business service website. I have been hearing lately lot of marketing gurus taking about the use of social media to have better business scalability and was keen on knowing how can social media benefit my business? The findings that I came across…
Social networking, also referred to as social media, is an online network where a group of people get connected by bonds of friendship, professional relationship or some kind of common interest and passion. It comprises many internet based tools that let people to communicate, interact, engage and collaborate with each other in real-time, hence a…