Social media is essential for businesses to build their brand. It plays a big role in creating meaningful connections with your audience online. Businesses that use social to engage with their consumers receive more positive feedback about their brand. Social media allows businesses to connect with their audience at a sincere level. With the increase…
Facebook may keep crashing your system for all sorts of reasons, including the likes of the web browser of your PC not working correctly, your system having some sort of errors with its settings, and Windows not being up to date. If you’re experiencing errors with the Facebook website on your PC, you have to…
As small business owners, we all see the advancements digital marketing has made in the past decade and how effective it is at creating successful businesses. But as digital marketing evolves, will it come to a point where it doesn’t have anything new to offer the small business owner and then what will we do?…
The advent of the Internet has resulted in the level of competition for businesses now being global expanding throughout countries and continents. The Internet moves at a rapid pace mainly because it is a dynamic process forcing businesses to adapt several types of marketing procedures to conventional offline marketing and advertising. The overall objective of…
First, let me define what marketing strategy is. It is a “big picture” of what a business will do in a specific market. A marketing planning is more than just assembling the 4Ps of Marketing, which are Product, Place, Price, and Promotion. Product is the need-satisfying offering of a company. Marketing goods and services available…
Efusjon may not have made it to the headlines when it launched its innovative range of health drinks that are supposed to burst with energy; but the company sure did come to the limelight when it closed its MLM business all of a sudden. In a not-so-apologetic letter addressed to the distributors, the corporate officers…
When I first think about Facebook, I don’t think about SEO. Since I spend a lot of time on my personal profile page, updating friends and family, I don’t always think about the power behind the platform. Facebook is undeniably a SEO powerhouse. Digital marketing influencers have long been talking about the marketing capability of…
When the internet was first developed, most of the information you could find about a product or business was published by the product creator on a business website. These first generation company websites enabled consumers to search for information, find product details or specifications, and use that information to determine which product or service to…
The concepts of business promotion and marketing strategies have changed drastically during the last decade. In today’s world, internet is the most powerful marketing tool and many surveys lead to this conclusion. Earlier, organizations relied highly on conferences, press releases and small business conversations where you exchange your business cards with others to create a…
Service-based businesses have to work continually harder at attracting new clients due to the lack of tangible product to market. Instead, professionals must find ways to grow their client base at a relatively low cost. When I talk about cost, I am not only talking about fiscal value. Service providers have only time to sell,…