Adopting a united brands philosophy may just be what African and developing countries need if they are to fulfil their dreams of achieving international brand recognition for some of their local brands. This strategy could be successfully tied – in with simultaneous nation branding efforts of their home governments. There is a common ‘bond of…
Everything You Need to Know About Social Media Marketing Trends Today! The social media world has exploded with activity, and social media trends of 2021 have shifted since the COVID pandemic onslaught. Sure, it’s exciting, but it can also be overwhelming. You need to know how these shifts affect your business-and how to capitalize on…
Once a business owner understands the basics of social media, the next challenge is implementation. The challenge here is making, then learning to manage, the commitment to consistent engagement. First, you must understand three basic points for successfully implementing social media: 1. Social media does not operate in a vacuum in and of itself. 2….
Twitter and Metcalfe’s Law don’t seem to have much in common, at first. Metcalfe’s law describes how the value of a network is affected by the number of nodes it has (specifically, how the more users a network has, the more connections are created by each new user), and the whole point of Twitter is…
Social Media Trends to Watch A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be! The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance providing better returns for shareholders with improving…
There is no denying the fact that when it comes to social media, opportunities are infinite for businesses to grow. It can scale up your enterprise and take your business to greater heights. In order to leverage the vast potential of social networking, a powerful and effective campaign is required. If you want to maximize…
In recent times, social media platforms have taken the market by storm. Not one or two, but there are several platforms where one can post their creative ideas like pictures and videos. Also one can follow various people there if one likes their content. Seeing that these platforms have millions and billions of users and…
What does it take to win you over? Let’s examine your relationships for a bit. Think about an ex-partner, a school teacher, a business provider or a good friend. I bet you if you take a moment, you’ll realize that they influence you in many different ways. Now, when you think of the deepest relationships…
Most probably, you understand the growing importance of social media in driving customers and prospects to your website, as well as in announcing a special event or product promotion. And while there are many different forms of social media (Twitter vs. Instagram vs. Facebook etc.) most users don’t know how to use them effectively to…
When consumers are thinking of buying a product or service they go to the internet to do a little research. Social media profiles are often amongst the top results in search listings for brand names. Consumers will probably see your Facebook page before they see your website. That should tell you how important it is…