Alli, the new over-the-counter brand of prescription drug Xenical from Glaxo-SmithKline, is being marketed by a new mix of messages. Their marketers understand both the emergence and importance of social networking as a new media marketing tool, as evidenced in their latest commercial. They get it. They are now able to grasp the concept of…
What Social Media Engagement Achieves For Business Social media in essence is in relation to engagement through sharing, which for business means targeting your product range, your articles, or your services at engaging a potential customer or client base. Collectively, products, services and articles are known as content, and it is through offering quality content…
Marketing is essential to any business and is generally referred to as the most important aspect of any business strategy. Large companies spend millions of dollars to hire reputed agencies to handle the marketing of their business whereas smaller companies rely on more creative and cost efficient methods. In the extremely competitive world of today,…
In the world of business, marketing is essential. However, in our new digital age, traditional marketing is becoming increasingly ineffective, and a new form of marketing is on the rise. Because of its many advantages, social media marketing has become an almost essential part of any business’s attempt to establish a firm footing in today’s…
Social media is here to stay. As an entrepreneur or small business owner if you’re not using it to grow your business you are missing out. I am sure you have seen the statistics by now. In 2015, 73 percent of U.S. Americans had a social network profile, representing a six percent growth compared to…
Knowing how to sell a screenplay is both what you know and who you know. As such, how to sell a screenplay has much to do with social media marketing and networking. The beautiful thing about social media communications is that film industry people, such as producers and directors, now maintain active social media presences….
There are numerous ways in which the internet has changed the way we do business. Not only is it a powerful tool to access a market that is worldwide, it also affords marketers with the ability to reach out to audiences that span across millions. Getting your idea viral on the web is an art…
Imagine that social networks are a lot like an in person social party put on by your local chamber of commerce. There’s quite a few people there and you know that in order to successfully navigate this party you’re going to have to engage in some face-to-face conversations with the potentially new customers that are…
Social media is perhaps, the best known source of improving a company’s target audience. Social media marketing provides a great platform for companies to display their many products and services to the right section of users. This process is mostly an engagement of the potential customers and the company on a more interactive level. This…
Social media appears at times to be a necessary evil when it concerns business services, specifically if you rely greatly on the Web to create warm leads. Social media websites like Facebook, Twitter, YouTube and Instagram have actually ended up being the popular social networking tools for millions of online marketing hopefuls. The concern is,…