Social networking sites such as Twitter, Facebook and LinkedIn among others have literally transformed from simple social network sites to major business/product/service marketing platforms. This is simply because of the large number of users accessing the sites on a daily basis. Like with any other marketing process, social marketing is a process that businesses/marketers employ…
Social media marketing is a term that refers to the promotion of anything on social media networks. This includes marketing affiliate links, CPA links, blog articles, website links and more on Facebook, Twitter and other social media networks. While everyone knows that social networks are growing very fast, not all internet marketers are taking full…
The Real Estate business… what could be less online oriented? Sure you can look at pictures, but your clients have to see the home, walk around, get the feel of the place. How can Social Marketing tools help you there? What’s Facebook or Twitter got to do with selling property? Lots! Every real estate professional…
Marketing is a way of communication between a business and potential customers for presentation and promoting values of a certain product or services. The main goal of marketing is to sell. Social media marketing is to take advantage of the benefit of the social network to realize some of the marketing goals such as promotion…
Wal-Mart o Focus excessively on their marketing message o Restricted comments and feedback to “Wall Posts” and heavily moderated them o Stray from its core brand value of deep discounts to give fashion/style/taste advice to Facebook Users o 2,000 members participated in their quiz Target o Open a discussion board and allowed for 2-way conversation….
The past year was an eye-opener in many ways for the entire IT industry. It saw Dell’s fall from grace, the transformation of BlackBerry phones to pariah devices, Apple lost Steve Jobs but its iPhone 5 emerged as the leading mobility device of 2012 and so much more. But the much-hyped news which turned out…
Is there really a difference between traditional marketing and social marketing? Well, my answer to that question is a resounding yes! Depending on the type of audience that you are looking to reach as well as the number of people overall that you would like to be able to convey your message to, there is…
Whether a site makes a change because they want to provide a better experience to users or simply because they’re trying to make more money, what matters to you as a social media marketer is staying on top of these changes and knowing how to adapt your strategy. Since Facebook has made algorithm updates a…
We are all familiar with the traditional 4 “P’s” of marketing – Price, Product, Place and Promotion. The transformation is incremental. Kimberly Kadlec, former VP of global marketing at Johnson & Johnson, endorsed a fresh set of 4Ps for the Social Business, which she called Purpose, Presence, Proximity and Partnerships. The new suggested model seems…
We all know that social media marketing and internet marketing are two of the same as far as brand building and sharing goes. Creating a website, establishing a brand, building social media accounts to connect with a larger audience, is all marketing no matter what you call it. Here we take a look at some…