The Real Estate business… what could be less online oriented? Sure you can look at pictures, but your clients have to see the home, walk around, get the feel of the place. How can Social Marketing tools help you there? What’s Facebook or Twitter got to do with selling property? Lots! Every real estate professional…
Marketing is a way of communication between a business and potential customers for presentation and promoting values of a certain product or services. The main goal of marketing is to sell. Social media marketing is to take advantage of the benefit of the social network to realize some of the marketing goals such as promotion…
Wal-Mart o Focus excessively on their marketing message o Restricted comments and feedback to “Wall Posts” and heavily moderated them o Stray from its core brand value of deep discounts to give fashion/style/taste advice to Facebook Users o 2,000 members participated in their quiz Target o Open a discussion board and allowed for 2-way conversation….
The past year was an eye-opener in many ways for the entire IT industry. It saw Dell’s fall from grace, the transformation of BlackBerry phones to pariah devices, Apple lost Steve Jobs but its iPhone 5 emerged as the leading mobility device of 2012 and so much more. But the much-hyped news which turned out…
Is there really a difference between traditional marketing and social marketing? Well, my answer to that question is a resounding yes! Depending on the type of audience that you are looking to reach as well as the number of people overall that you would like to be able to convey your message to, there is…
Whether a site makes a change because they want to provide a better experience to users or simply because they’re trying to make more money, what matters to you as a social media marketer is staying on top of these changes and knowing how to adapt your strategy. Since Facebook has made algorithm updates a…
We are all familiar with the traditional 4 “P’s” of marketing – Price, Product, Place and Promotion. The transformation is incremental. Kimberly Kadlec, former VP of global marketing at Johnson & Johnson, endorsed a fresh set of 4Ps for the Social Business, which she called Purpose, Presence, Proximity and Partnerships. The new suggested model seems…
We all know that social media marketing and internet marketing are two of the same as far as brand building and sharing goes. Creating a website, establishing a brand, building social media accounts to connect with a larger audience, is all marketing no matter what you call it. Here we take a look at some…
Social media has made a profound impact on the way businesses market their products and services. Did you think Facebook and Twitter wouldn’t last when they first came out? Many of us did but boy were we wrong! Social media has taken most of the world by storm and if you own a business you…
Enlightened social marketing experts would like you to believe that the number of likes your account, post, or update receives is unimportant, and what really matters is quality. No doubt, quality matters and anybody not posting quality content online is going to struggle to gain traction. Yet, that doesn’t mean you can afford to ignore…