From publicly traded large companies, to privately-held small businesses, thousands or even millions of dollars are spent annually on marketing. However, marketing is by far the most difficult business activity for which to measure return on investment (ROI). In today’s multi-media world, businesses have a plethora of marketing tools to leverage, but many of us…
In a social-media crazed, internet browsing society, it seems that precious little is sacred anymore. Every day, a combination of voyeurism and stagecraft can be seen cluttering our news-feed. Many things that we once kept to ourselves are now a veritable free-for-all in the mysterious vortex of the World Wide Web. And not all for…
Marketing management refers to the process of planning effective marketing strategies, advertising and promoting the products and services, and managing the sales to reach the customers so that the company gains immense profits. The companies thus seek for adept candidates who can serve as marketing managers and take the organizations to the zenith of success….
Thinking About Changing Your Marketing Graphics? Over time, your business will grow and evolve. You may offer new services or products, enter different markets or target another demographic. If this happens, you might need to consider changing your marketing graphics. However, you need to be careful you’re not undoing all the hard marketing and branding…
Present-day candidates are digitally connected and socially engaged. This enhances their job searches as well. If your company want to recruit the top talent, you need to hire recruitment marketing professionals. Recruitment marketing is not a new thing. But, it is getting a lot of chatter these days. It is almost up there with Artificial…
There are numerous small businesses, organizations and groups attempting to cultivate an online audience. Many of these business owners are using social networking sites, such as Facebook, LinkedIn and Twitter, to develop an online following. For now, setting up pages and business accounts on these sites is free and it’s relatively easy. If membership and…
Once we come into a fresh chapter on a new year, it is time to begin planning regarding successful SMM techniques for your little business. So as or perhaps you to remain in front of the rival it is important so that you can set your online marketing strategy to make the most of prevailing…
In recent years, Instagram has come a long way from being merely a photo-sharing social channel to develop into an influential weapon of brand marketing and advertising. Did you know that over 600 million Internet users are surfing the Instagram platform to seek out new products? Instagram has leveled the playing field in today’s neck-throat…
For a product-based company, customer loyalty is built upon the quality of your goods. However, when you’re offering a service, building a loyal customer base becomes a bit more complicated. It can obviously be done, but with a proper strategy in place. Rather than your products being the brand, it becomes you and your workers….
Brands just like any other things in the world come and go. Brands like humans have their own lifespan. Some may last for months and some fade away. This is a sad reality that businesses and organizations should take into account. But with the emergence of products and services online, there has to be a…