The advent of the Internet has resulted in the level of competition for businesses now being global expanding throughout countries and continents. The Internet moves at a rapid pace mainly because it is a dynamic process forcing businesses to adapt several types of marketing procedures to conventional offline marketing and advertising. The overall objective of…
First, let me define what marketing strategy is. It is a “big picture” of what a business will do in a specific market. A marketing planning is more than just assembling the 4Ps of Marketing, which are Product, Place, Price, and Promotion. Product is the need-satisfying offering of a company. Marketing goods and services available…
Efusjon may not have made it to the headlines when it launched its innovative range of health drinks that are supposed to burst with energy; but the company sure did come to the limelight when it closed its MLM business all of a sudden. In a not-so-apologetic letter addressed to the distributors, the corporate officers…
When I first think about Facebook, I don’t think about SEO. Since I spend a lot of time on my personal profile page, updating friends and family, I don’t always think about the power behind the platform. Facebook is undeniably a SEO powerhouse. Digital marketing influencers have long been talking about the marketing capability of…
When the internet was first developed, most of the information you could find about a product or business was published by the product creator on a business website. These first generation company websites enabled consumers to search for information, find product details or specifications, and use that information to determine which product or service to…
The concepts of business promotion and marketing strategies have changed drastically during the last decade. In today’s world, internet is the most powerful marketing tool and many surveys lead to this conclusion. Earlier, organizations relied highly on conferences, press releases and small business conversations where you exchange your business cards with others to create a…
Service-based businesses have to work continually harder at attracting new clients due to the lack of tangible product to market. Instead, professionals must find ways to grow their client base at a relatively low cost. When I talk about cost, I am not only talking about fiscal value. Service providers have only time to sell,…
Word of mouth marketing has been around long before the dawn of modern electronic communications, and long before the Internet. It is therefore amazing to see that up till today, the two concepts are being seen as mutually exclusive and not complementary to each other. What is Word-of-Mouth Marketing? This form of marketing is often…
There are instances when people may view marketing automation as a disadvantage rather than an advantage in society. This is because people may be scared of the consequences such as marketing automation being the cause of the loss of their jobs. However, notwithstanding the unemployment problems of many, this automated system is still best implemented….
“Free Word of Mouth” – The four words that everyone loves to hear uttered and see written. Four words that say, “There’s always room for more” and “let me share this with you, you matter to me!” Four words that have caused “Facebook” to now boast 350,000,000 users, and causes Microsoft to invest $240,000,000.00 into…