As a local business, you face constant pressures from big “box” stores and other national companies that compete for your customers on price and selection. They sell things cheaper than you can buy them for, they run multi-million dollar marketing campaigns and they have more items in their stores than you could ever hope for….
While Facebook was one of the first social media websites to come out, later social media sites such as Twitter and Instagram have rivaled Facebook’s popularity. Many big businesses have added these channels in order to diversify and improve their marketing campaigns. In this era of advanced technology, there is always something new coming out…
Your online presence is one of the most important ways to market your business to the world. It honestly doesn’t matter whether you have a strictly online business or a bricks and mortar business, using social media is a great way to get the word out about your business and to establish your identity online….
Social media services are one of the best ways to generate volumes of web traffic for your business websites. SMO platforms such as blogs, review websites, social networking websites such as Twitter and Facebook, online video streaming sites such as YouTube offer prospective avenues for the small businesses to reach out to their targeted audience….
Google is constantly make new changes to its products and service platforms. On May 30th, 2012, the search engine giant scrapped its Google Places pages for what are now called Google+ Local pages. This change underscores a big motion toward socially blended search and will set the stage for a new way of using the…
If you are completely new to the social media arena and you just poke around on Facebook for fun right now, it’s time to get a crash course in branding yourself as someone to trust and someone to hire. In this day and age, thinking about your mission and vision for your brand is just…
Social Media is a phrase everyone knows or has heard, and is certainly being tossed around by seemingly everyone with a heart beat and a pulse these days, and yet it is difficult at times to answer the question regarding Social media. If Facebook, MySpace, and Wikipedia are Social media sites, then what is social…
Search Engine Optimization (SEO), Social Media and Online Reputation Management (ORM) are sometimes confused, with the great number of people think that these three are same. Moreover, there is some obvious cross-over, the three have entirely different focuses and follow very different outcomes. Here, in this article, we are about to discuss a little more…
Wondering why social media for business is hot news in the media right now? Here’s a balanced view of social networking and social media marketing. Fortunately, whether social networking will work for your business starts with a decision that many small businesses have made in the past few years. There’s lots of information to help…
No matter whether you’re a designer, a blogger, or an entrepreneur who wants to sell something – you’ll definitely want to get people hear about you. Obviously, this is the number one reason why you should make your brand visible online. Your power of convincing your target audience to connect with you is actually a…