Whether or not an e-business maintains a brick-and-mortar presence has not influence on the importance of developing a strong and versatile offline marketing strategy. These are the traditional promotions that have served business well for hundreds of years ranging from flyers and print ads to demographic targeted mailers and business cards. Many clients that invest…
For any organization to establish thoroughly among the societies, marketing seems to be the principal driving force behind it. Along developing times, the systems have been altered and a huge set of differences have been brought about by the introduction of internet and online world. Google in fact takes care of the company’s recognition worldwide…
As the World economic forum kicks off in Cape Town, South Africa, this article suggests simple ways that small businesses in the poor countries of the world could keep their businesses above water. I. Keeping Proper financial records. The figures that a business generates are an index of its health and growth. However, many managers…
HERE ARE TOP 7 INTERNET MARKETING STRATEGIES THAT YOU SHOULD CONSIDER IMPLEMENTING TO ACHIEVE YOUR GOALS: Share Videos 90% of all the decisions that buyers make are based on visuals. Record a video, share it online and find a way to increase its visibility through social networks, referrals and emails. YouTube is the second biggest…
Online marketing techniques are aimed at creating awareness about your website in hope that the more the people visit your website the higher the sales. High conversion rate is good for your business. Consistency in sales and profits can keep you in business for a very long time. The online marketing techniques can deliver great…
Brand recognition plays a significant part in growing a successful business online. Knowing the importance and details of growing your business using brand recognition, can make or break your marketing strategy. Let’s look at the details! While everyone recognizes that success is a matter of expectations, expecting great things to come your way may not…
How to survive tough economic times without laying off employees. As a business owner or manager, during the last 18 months you have been faced with shrinking profit margins and fewer customers lining up to purchase your once thought to be “hot products or services.” The question of how to survive these seemingly tough times…
Local businesses are looking to capitalise on using search engines such as Google to drive traffic to their website and through their front door. Research has indicated that 60 to 70 percent of in store purchases start with research online. For a small business this is a massive opportunity to help grow your business with…
Everyone wants to attract more eyeballs on their website. Sound and effective search engine optimization (SEO) strategies have the potential of getting your site to the top of Google’s organic search rankings, leading to the growth for your business. SEO is a fast moving field. Hence, it is no surprise that you will find people…
Online reputation management is one of the most demanded digital marketing service in this year. To attract your potential customers and to control their buying decisions, you have to build a strong online reputation. There are mainly three strategies that you should keep in mind to increase your search engine visibility and online presence. Monitoring…