Crowdfunding PR and Why it Matters for Campaigns. Crowdfunding campaigns on Kickstarter and Indiegogo have collectively raised over $1 billion dollar for project makers. Each year hundreds of thousands of crowdfunding campaign projects go live. So what does this mean for founders? Increased competition for attention and more noise than ever to try and break…
Marketing is defined as the total of activities that are included from the transfer of goods from the seller to the buyer, including shipping, storing, advertising and selling. These accounts even for the way your voice mail is reverted, the way your phone is answered and even who your business card looks. Everything speaks in…
As a partner in a small company I’m acutely aware that whether I have a USP (Unique Selling Point) or not, can make or break my business. And from time to time my USP will need to be adapted to ensure that it remains absolutely unique. For instance, as photographers it’s not enough to ‘specialise’…
Search Engine Optimization or SEO service is the best method of online marketing for any business online. The business can improve his online presence and establish a loyal following through the tactics of search engine optimization. web traffic increases substantially through the use of SEO service. The techniques used by the services increase business productivity….
If you are starting a business or are thinking of starting a business, one of the things that you need to do, but probably haven’t thought much about, is to create an online marketing strategy that will drive traffic to your website, and to your store or shop’s physical location. Oftentimes, advertising and marketing are…
The traditional principles of marketing strategy can also be applied to e-commerce strategy. Making sure that the mix between your target market, your product or service and your corporate resources is still just as important. What many companies fail to recognize however, is that in many cases their online customers need to be categorized differently….
Expanding the image of your brand, increasing the interest people have in your company and boosting sales and profit is the main objectives of an online marketing strategy. These should be your number one concerns when analyzing the success of your marketing strategy. But what about the marketing strategy itself. How do you optimize your…
Network Marketing Leaders, Professional and Reps search for the extremely coveted and sometimes elusive online marketing strategy. Is it really that hard to understand why? Training network marketing masterminds begins with piecing together the magic traffic formula that top online marketers know like the back of their hand. Success online is next to impossible… unless…
Despite the increase in video streaming, podcasts remain a popular medium. This means that you should consider using podcasts in your online marketing strategy. You can use them to repurpose old blog articles or to build relationships with influencers in your industry. The use of podcasts helps with brand exposure and is a highly cost-effective…
Coral, or Gala Coral to give them their full title, are a British gambling company incorporating both high-street betting shops and a strong online presence. They have interests in sports betting, online poker and gaming plus online casinos. This article is going to look at the Coral website and the promotional features that the company…