Strategy

Brand Positioning Strategy

Brand positioning is an essential element of a winning branding strategy. Positioning simply refers to how your product or service is viewed in the minds of prospects and customers relative to other products or services available in your niche. The term positioning has two connotations: a vertical and a horizontal one. In terms of the…

5 Things a Business Owner Must Know About Using Branding to Create a Marketing Strategy That Works

Stop wasting your marketing budget! We’ve all done it – set up a new social media account or shelled out on new flyers without really thinking about how that marketing activity is going to fit into a wider plan. Then we wonder why it doesn’t work. The thing is, if you’re creating marketing communications and…

What Is A Brand Building Strategy?

It is common for the new business owners to invest heavily in the design and development of their web pages and install myriad gadgets and widgets wherever possible in order to encourage the attention of their visitors. However, in most of the cases they fail to do so. The problem lies in the fact that…

3 Reasons Why Your Strategy To Increase Online Traffic Isn’t Working

Businesses today require multiple strategies to compete in the global marketplace. Not only must businesses properly define themselves to customers and distinguish themselves from the competition but they must also stay up to date on the newest technologies and use it to their advantage. The internet has revolutionized many ways that businesses compete and having…

Your E-Marketing Sweet Spot: How To Build an Internet Marketing Strategy That Really Works

We are living in the age of the virtual customer. The Internet has become a common medium for researching and buying goods and services. As people spend more of their time on the Internet, the need for online marketing for small businesses continues to grow. Nowadays, most businesses rely not only on traditional marketing but…

How To Create A Brand – Build Your Brand Development Strategy

How To Create A Brand? There are four effective steps in brand development strategy to create a brand: Choose the brand name and logo Establish the brand in the minds of customers Brand Sponsorship Develop the brand What Is Brand Equity? How to create a Brand is no way different from founding your business. It…

4 Essential SEO Strategy Elements for Service-Based Businesses

Unique Elements Required for a Service-based Business to Rank Properly in the Search Engines. While big multinational companies employ SEO strategies to gain clients and customers from all over the world, a small business who deals only with customers in its geographic region only wants local leads. This article looks at what you must have…

Grow Your Business With The Digital Marketing Strategy

Whether you’re re-launching a product, starting a business, or strategizing a new digital marketing plan for next year, understanding the fundamentals of digital marketing is essential to your success. For marketers at small businesses, solo-marketers or those working for a large corporate team, digital marketing tactics will help your organization get found online by the…


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