Last week SMEketing launched a whitepaper campaign for a local IT company here in Hampshire. Wikipedia defines a white paper as: “An authoritative report or guide that often addresses problems and how to solve them. White papers are used to educate readers and help people make decisions.” If the product you sell is expensive, sophisticated,…
In the recent years search engine marketing SEO has become a very important tool in the world of online marketing. With several different marketing techniques around to promote products and attract customers, there are several marketing techniques that one could choose to turn to in order to increase traffic to your website. Online marketing SEO…
Although I’m not a big fan of “image” advertising on the Internet, I am a big fan of personality or “identity” advertising. Reason why is because every brand, every product, every service has a distinct personality whether you know it or not. And one awesome way to start punching up your Internet marketing ads another…