New Zealand deservedly has a reputation as a tour destination that offers some of the best and most accessible adventure opportunities available. However, with adventure travel comes risk. Understanding this risk and how to manage it is the key to operating a quality adventure tour experience. The increasingly sophisticated world traveler demands a level of…
I define cultural tourism as a form of active tourism which seeks to enrich individuals while strengthening the cultural heritage of local communities. As a consultant on cultural development and promotion, I often encounter key officials in the realm of tourism. I have understood through time and personal experiences that the quality of tourism and…
The word culture means a lot of things. It ranges from the culture a child learns at home to the culture of an era. Many civilizations have risen and gone down the sand of times. Only a few have managed to stand the test of time and get elevated to the status of greatness. Tourism…