Today’s digital marketing environment is one that has seen influencers pave the way for brands to make money through the appeal of mass social media followings. With influencer marketing becoming a major part of brand sales and growth, the digital space has also seen the rise of bad practices by influencers who take advantage of…
This issue of residing up country has completely embarrassed me. I realized this when my friend from the US asked me what is Makmende. First of all I thought she was trying to insult me, only to realize that almost every updated Kenyan is discussing the word on social media sites. By the way who…
I just read a fascinating article in the November 2006 issue of Fast Company that has some revolutionary ideas about marketing. By now everyone with an interest in marketing has read the story of how the horror movie, The Blair Witch Project was made for $22,000 and parlayed into $248 million at the box office,…
Traffic. There are times in our life when we want traffic and times we don’t. If you are on the road driving, trying to get from point A to point B, the less traffic the better. But, as a website or blog owner, without traffic you will not survive! There are numerous ways, both online…
As an entrepreneur, your primary goal is to get customers to buy your products and services. Inbound marketing provides you with a low-cost means of getting found by customers. The idea is to take proactive steps to bring potential customers to you and motivate them to purchase your goods because of the quality content you…
I attended a great Tech Breakfast Club event this morning near my home in Northern Virginia, in which three panelists from local B2B technology companies shared the ROI gained and lessons learned by using social media to engage prospects and customers online. SafeNet (3rd largest provider of information security solutions in the world) ROI: $1…
Professionals can go the extra mile decorating their Facebook page without being productive. Some aspects matter to make their page enticing and boost up the purchases of their products. Read on. Here are a few tips: 1) Promote your products right Explain in short how your products are going to help and come to use….
Although many small businesses are able to thrive during these times, most are just surviving through this Covid Pandemic. I spend less time processing orders… and more time, applying for grants. And though I definitely have more time to get those “rainy day” jobs completed… it seems my ambition to do them faded along with…
Forums are online meeting places where people ask questions and exchange ideas. They are communities of like-minded people sharing thoughts on their particular topic. There are forum groups for every niche. To find your particular forum just make a Google search with relevant keywords and you will probably find a choice. Why would anyone want…
A study done at Yale University identified 12 words that people responded to the most. Thus we have 12 very powerful words; “power words.” As one might expect, the first five have to do with basic human desires. Desires are junctions in our deeper places that are always ready to respond to something. These words,…