Sure I’ve read about what a waste of time Twitter is. But I have to disagree. Actually, Twitter has freed up a good chunk of time for me…on a daily basis…since I figured out how to use it. Yes, I know about the people who only tweet about mundane (alright, inane) happenings – what they’re…
Content marketing is often regarded as the next big thing in internet marketing. Business owners who know the risk are likely taken aback, because any business solution that is promoted with hype must not be easily accepted without in-depth understanding. Hence, before you go into the development and actual implementation of a content marketing strategy,…
Perhaps the single most important step you can take as an entrepreneur is to effectively market your goods and services. You can have the best products in the world, but if no one knows about them, your business will fail! When it comes to successfully promoting your business, you can choose from a variety of…
Social marketing is the in thing – it is being considered as an integral part of any online advertising strategy today. The question is how do you receive high numbers of social marketing traffic? First things first, you need to understand why social media optimization is important. There are basically two reasons that outline the…
Today’s digital marketing environment is one that has seen influencers pave the way for brands to make money through the appeal of mass social media followings. With influencer marketing becoming a major part of brand sales and growth, the digital space has also seen the rise of bad practices by influencers who take advantage of…
This issue of residing up country has completely embarrassed me. I realized this when my friend from the US asked me what is Makmende. First of all I thought she was trying to insult me, only to realize that almost every updated Kenyan is discussing the word on social media sites. By the way who…
I just read a fascinating article in the November 2006 issue of Fast Company that has some revolutionary ideas about marketing. By now everyone with an interest in marketing has read the story of how the horror movie, The Blair Witch Project was made for $22,000 and parlayed into $248 million at the box office,…
Traffic. There are times in our life when we want traffic and times we don’t. If you are on the road driving, trying to get from point A to point B, the less traffic the better. But, as a website or blog owner, without traffic you will not survive! There are numerous ways, both online…
As an entrepreneur, your primary goal is to get customers to buy your products and services. Inbound marketing provides you with a low-cost means of getting found by customers. The idea is to take proactive steps to bring potential customers to you and motivate them to purchase your goods because of the quality content you…
I attended a great Tech Breakfast Club event this morning near my home in Northern Virginia, in which three panelists from local B2B technology companies shared the ROI gained and lessons learned by using social media to engage prospects and customers online. SafeNet (3rd largest provider of information security solutions in the world) ROI: $1…