Have you “Googled” someone to find out what comes up? Do you think anyone has “Googled” you? If you have been marketing on or offline for awhile don’t be surprised if you have been “Googled” more than you think! Do you care what people find out about you? Have you Googled yourself yet? Have you…
One of the hottest ways to increase website traffic these days is video marketing. This strategy is so effective that more and more online marketers and even online business owners are jumping into the bandwagon of promoting their products and services through this medium. Internet video marketing is a very trendy form of online advertising…
Over the years, Internet is continuously evolving and inciting endless creative ideas that leverage novel online marketing strategies such as social networking sites to achieve a greater share of on line business networking. The rise of social networking sites has created a borderless world by reaching out to people around the globe regardless of race…
After spending the past decade talking with individuals wishing to promote their products and web sites online one theme appears to repeat itself and may be at the root of the marketer’s problem. Wikipedia states that: “Real-life marketing primarily revolves around the application of a great deal of common-sense; dealing with a limited number of…
Using marketing automation software allows you to take your current efforts in direct marketing up a few notches. It gives you a medium to reach out to customers at each step of the customer lifecycle. This has been proven to be one of the most effective ways to use marketing automation. It is also the…
In general, there are two ways to get prospects on the Internet – The free ways and the paid ways. Both ways are equally effective, it is usually dependent on how fast you want to see results, and your budget to determine which approach you are more comfortable with. Free prospecting techniques usually consist of…
A discussion about branding is generally not a conversation anticipated with excitement. If you’re a marketing type it can be characterized as maybe interesting. But, promising most people an indepth discussion on the subject of wine branding; heck, we might have no one accepting an invitation to our dinner party. In reality, creating a brand…
There are many ways to market your website on the internet. Not every method works for every type of website or business. However, there are some methods that will make your SEO search engine marketing efforts a success regardless of your goals. 1. Fresh, targeted content is a must! All content for your website needs…
If you’re in business and Social Media is not part of your marketing mix, then you are missing out on a huge opportunity. But as with most things in life, if it’s not done properly, you can waste a lot of time, effort and possibly money and be frustrated by the lack of results. With…
How can Integrated Marketing Communications help me, the small business owner? Integrated Marketing Communication is essential to small business owners because they, even more so than large corporations can not afford to misspend or waste money on a single isolated marketing effort. For instance, as a small business owner, it may be tempting to focus…