Do you engage in restaurant social media marketing efforts? How much do you think about what could go right or wrong? While social media can be a great promotional tool, the downside comes down to one concept: reputation management. As a recent article in Hospitality Technology points out, customers in today’s social media-obsessed world are…
Ask anyone making money on the Internet what the key is to their success and they will eventually admit that the key is finding hot markets to sell to. That the marketing and sales letters really take a back seat to finding that hot, passionate market that is flush with cash and ready to spend…
Social Media Automation is an important aspect of your digital marketing strategy. Admit it, your time is never enough to do everything that you need to do in order to grow your business. As many experienced entrepreneurs will say, you should focus on the 20% tasks that will generate 80% results. In marketing, there are…
Some time ago when anyone thought about putting up an advertisement for his business then two most common things that would come to mind were the television and the hoardings but now the time has changed and technology has upgraded and we can go online to promote your business through internet marketing and placing an…
Social media is evolving at the speed of light. We have only had a glimpse of what potential it may eventually have to marketers and public relations professionals. Twitter just recently added the ability to create lists to organize the torrents of data available. This will have an impact on the industry in ways that…
One of the biggest problems I see with my clients and friends in the Internet marketing business is this issue of “hero worship.” By that I mean, people start looking up to the various “gurus” like they’re bigger than life. As if they are somehow almost superhuman, with these amazing skills and abilities the rest…
Both paid search and social media have been steadily incorporated into many business strategies, but if you have not integrated these two powerful marketing tools, you may find you are missing out on a huge opportunity. In as much as the return-on-investment, conversion-obsessed world of paid searches can seem a world away from the viral…
Having a QR code is a crucial element in mobile marketing. QR codes are the brand-new box codes that can be scanned by a mobile gadget or a mobile phone. As you can see, developing a mobile marketing strategy that works for you and your organisation isn’t really as hard as it might appear. It…
Pinterest, while initially visited by young middle-class Americans, is quickly expanding its membership. Although numbers haven’t been released by Pinterest, ComScore reported that 13.76 million people worldwide visited the site in January 2012. Not a number to be disregarded and irrelevant! For Pinterest to work and benefit B2B campaigns, creativity and relevant audience need to…
Congratulations! You have found a publisher well suited to your book. The contract has been signed. You are a published author! What’s next? What will your publisher do? What should you do to enhance the publisher’s efforts? Authors covet traditional (trade) publishers because those publishers are experts in taking a book from manuscript to retail…