One of the biggest problems I see with my clients and friends in the Internet marketing business is this issue of “hero worship.” By that I mean, people start looking up to the various “gurus” like they’re bigger than life. As if they are somehow almost superhuman, with these amazing skills and abilities the rest…
Both paid search and social media have been steadily incorporated into many business strategies, but if you have not integrated these two powerful marketing tools, you may find you are missing out on a huge opportunity. In as much as the return-on-investment, conversion-obsessed world of paid searches can seem a world away from the viral…
Having a QR code is a crucial element in mobile marketing. QR codes are the brand-new box codes that can be scanned by a mobile gadget or a mobile phone. As you can see, developing a mobile marketing strategy that works for you and your organisation isn’t really as hard as it might appear. It…
Pinterest, while initially visited by young middle-class Americans, is quickly expanding its membership. Although numbers haven’t been released by Pinterest, ComScore reported that 13.76 million people worldwide visited the site in January 2012. Not a number to be disregarded and irrelevant! For Pinterest to work and benefit B2B campaigns, creativity and relevant audience need to…
Congratulations! You have found a publisher well suited to your book. The contract has been signed. You are a published author! What’s next? What will your publisher do? What should you do to enhance the publisher’s efforts? Authors covet traditional (trade) publishers because those publishers are experts in taking a book from manuscript to retail…
The overall objectives of a web and social media marketing software platform and services are; Public relation, brand visibility and brand awareness – spread news and important information about your business, brand or products to a broad(er) audience who are likely to share it to their own networks. Brand consistency throughout your online web and…
Marketing has changed greatly over the years. Whilst some of the traditional techniques are still in use today, the advancement of technology has given rise to some additional possibilities. Online video is one such development and in this article I will discuss the benefits of video marketing and why it is good for your business….
Differentiation is created when two “friends” have a “conversation”. Differentiation is the defining your product so strongly in the minds of your customers that they pick your product off the shelf without thinking of it. Differentiation is a critical element in creating world class, pre-eminent brands in the social media age. Differentiation is a strategy…
What is the difference between music marketing and music promotion? Marketing and promotion are often confused among indie musicians. There is a difference between music marketing and music promotion. Let’s first look at marketing. Marketing Marketing is about getting your target market to know who you are, what you have to offer, why you are…
I have been an active internet user and have recently launched an online business service website. I have been hearing lately lot of marketing gurus taking about the use of social media to have better business scalability and was keen on knowing how can social media benefit my business? The findings that I came across…