Influencer marketing and its role in social media is changing – and likely for the better. Social media continues to be a growing and major game player in influencer marketing and correlating sales. Considering the success of celebrity endorsements through various digital platforms, it is clear that social media and its various celebrity influencers have…
Social media marketing is the buzz word in today’s business circles. It is one of the most popular technological developments that have gained immense popularity in the business industry. Social media marketing is one of the most powerful tools that enable business organizations to reach out directly to their customer and prospective buyers in a…
The phrase “Social Media” is everywhere these days, and if you are like me, you may be a bit unclear about what it actually is… the infamous phrase “I’ll know it when I see it” comes immediately to my mind! I went looking online for a short, easy to understand definition and found this analogy:…
What is Social Media Marketing? It comprises the use of certain media to convince potential consumers about the company’s excellence through their merchandise and services. The main objective is to establish a clear communication between the company and its consumers. A clear thorough explanation of details regarding the company’s product or services may be promoted…
Social Media Marketing seems to be the latest buzz word for anyone looking to increase their online presence and sales, but is Social Media Marketing (SMM) all it is cracked up to be? S.M.M companies are now springing up all over the place these days and they are telling anyone that will listen about how…
Website marketing has grown to be a significant part of any business having a website online. Most businesses have a website online to offer products, services or just information to potential visitors. The fact that a business can easily interact with potential or existing customers via live chat, video phones or other products has given…
Social media proved itself to be a phenomenal marketing arena for small businesses and solo entrepreneurs. However, getting noticed on Facebook, Twitter, YouTube and other social media sites is not always the easiest thing to do. Many people plunge into social media marketing full of enthusiasm, hope and agenda, only to become disappointed quickly because…
Tip #1: Host Live Facebook Events To add great value and give your fans a different way of interacting with you, every now and then offer live chat sessions, teleseminars and webinars. Mari Smith and her friend Chris Treadaway conducted what they called a “flash chat” as a way of crowdsourcing content for a book….
The first thing to realize when using Instagram for business and being able to schedule Instagram posts is that you need to upgrade your account to a business account. When you have a business Instagram account, you unlock many features that aren’t in the personal platform. So do that right away, then follow the rest…
Tales from the Online Marketing Crypt #11 Why You Will Never Get Millions of Instagram Followers (Unless You Fake It) Are you like me and can be impressed quite easily? Or does Shania Twain’s song, “That Don’t Impress Me Much” play as your typical anthem? Maybe it was the way I was raised that has…