Twitter and Metcalfe’s Law don’t seem to have much in common, at first. Metcalfe’s law describes how the value of a network is affected by the number of nodes it has (specifically, how the more users a network has, the more connections are created by each new user), and the whole point of Twitter is…
Social Media Trends to Watch A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be! The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance providing better returns for shareholders with improving…
There is no denying the fact that when it comes to social media, opportunities are infinite for businesses to grow. It can scale up your enterprise and take your business to greater heights. In order to leverage the vast potential of social networking, a powerful and effective campaign is required. If you want to maximize…
In recent times, social media platforms have taken the market by storm. Not one or two, but there are several platforms where one can post their creative ideas like pictures and videos. Also one can follow various people there if one likes their content. Seeing that these platforms have millions and billions of users and…
What does it take to win you over? Let’s examine your relationships for a bit. Think about an ex-partner, a school teacher, a business provider or a good friend. I bet you if you take a moment, you’ll realize that they influence you in many different ways. Now, when you think of the deepest relationships…
Most probably, you understand the growing importance of social media in driving customers and prospects to your website, as well as in announcing a special event or product promotion. And while there are many different forms of social media (Twitter vs. Instagram vs. Facebook etc.) most users don’t know how to use them effectively to…
When consumers are thinking of buying a product or service they go to the internet to do a little research. Social media profiles are often amongst the top results in search listings for brand names. Consumers will probably see your Facebook page before they see your website. That should tell you how important it is…
Before you go gun-ho on driving traffic to your website be sure that it is interesting and resourceful for visitors. Let your social media site be complete and fill in the profile all the way so people can learn about you at will. People join people not programs. Adding Friends Adding friends to your social…
Today, part of a brand’s job is to act like a town hall meeting, a secular and informal public meeting. Everyone in the community is invited to attend, not always to voice their opinions, but hear responses from others. We have come full circle, making communication on the Internet more human, and less fragmented, with…
Social media can be the messenger that drives people and brands to interact. Product design specialists provide input into how brands can maintain a long-term competitive advantage in a dynamic environment. A recent article in Design Management Review (DMR) discussed authenticity and brands, and William Faust and Leigh Householder at Ology defined brand authenticity. They…